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Amazing Facts About The Home Services Industry

• Cleaning services, landscaping services, pest control services, plumbing services, electrical services, and HVAC systems and services, and home security services are among the top home services in highest demand.
• Cleaning services account for about 30% of the total market revenue, while landscaping and lawn care make up 20%.
• Approximately 70% of home services customers prefer to book services online.
• Online bookings for home services increased by 52% from 2019 to 2022.
• 60% of consumers prefer to work with local, independent service providers rather than large chains or franchises.
• The majority of home services customers fall into the age group of 35-54 years old, with a median annual income of $75,000.
• Millennials, aged 25-34, represent 27% of the customer base for home services, and they tend to prioritize convenience and digital interactions.